2
I N T R O D U C T I O N
LEVERAGING STORE INVENTORY—
THE NEW WAY TO COMPETE.
Customer experience is overtaking price and product as the key
brand differentiator. The product journey is now the customer
journey, putting shipping and fulfillment at the center of
improving the customer experience. With Amazon's two- and
same-day delivery driving customer expectations, you need an
array of distribution tactics to compete.
A ship-from-store strategy leverages store inventory to fulfill
orders. This impacts your entire retail network—from supply chain
to store operations and customer service. However, when done
right, it's a cost-effective way to compete and pays dividends by
driving customer satisfaction.
Introduction .................2
Growing Demand
& Opportunities ..........3
3 Key Benefits ............ 4
Challenges Faced .......7
10 Implementation
Steps ............................. 9
Success Story ............10
ProShip Tip .................11
Conclusion ................. 12
HERE'S A GUIDE
ABOUT THE BENEFITS
AND BEST PRACTICES
OF A SHIP-FROM-
STORE STRATEGY.
