[Episode 15] How Address Quality Shines the Light on Dirty Data
Did you know that over 4 billion pieces of mail are thrown away by the postal service every year due to bad address quality? In this month's episode of ProShip ParcelCast, host, John Wells, ProShip Head of Strategic Partnerships, is joined by Chris Lien, Executive Vice President of Postal Affairs at BCC Software, where they discuss the topic of address quality and validation.
In an impressive 20-minute session, Chris Lien breaks down the complexity of address validation, the hard and soft costs of using a bad address, and why today's shippers can't rely on the carriers to ensure address validity. He also circles around to how address validation assists other areas of the business outside of supply chain, such as marketing.