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If your crystal ball isn’t quite showing a clear picture, your brand could likely benefit from understanding what’s working, what’s not and how to improve your transportation program. And with evolving customer delivery expectations driving innovation, a competitive advantage of business intelligence has never been more important in the e-commerce landscape. Hear from the business intelligence experts at this ProS Who Know session to learn about data mistakes to avoid, how to measure success, and examples of how data can tell the story of success or failure. Experts will highlight how to set up your analytics program for success from Day 1 - Hint: You have to work backwards to look forwards!