Learn more about supply chain technology and software in Logistics Management Special Digital Issue.

Consumers spent roughly $861 billion online with U.S. merchants in 2020, and 2021 is expected to top that. With this kind of boom in e-commerce, digital commerce is also growing (after all, e-commerce sales are a direct reflection of solid digital commerce marketing strategies). For most businesses, digital commerce allows a company to hold more control over their supply chain, ultimately giving the customer a better online shopping experience. With consumers shopping online for certain products for the first time, the global pandemic pushed both digital commerce and e-commerce to the forefront – proving the importance of flexibility in a brand to be able to adapt to shifting customer expectations.

As brands gather intelligent and insightful data on customers, their internal teams can learn how to apply that information to optimize effectiveness in all areas of their operations, especially their supply chain, for a personalized and positive online shopping experience.

The pressure that this amount of capacity puts on supply chain and logistics operations is immense. For experienced shippers to stay competitive, they must focus on advanced multi-carrier parcel shipping software to establish successful innovative e-commerce programs and formulate the digital commerce strategies that back those programs up.

For more information on the current state of the market and advanced technological solutions for parcel shipping, check out Logistics Management’s Special Digital Issue, Supply Chain Technology and Software: Advanced Solutions for Continued Recovery.

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