Ensure smooth parcel shipping even during disruptions with multi-carrier shipping software

“The only constant in life is change.” – Heraclitus


This famous quote is equally true for businesses, especially those that rely on efficient parcel shipping. Unexpected surges in online orders, carrier delays, or even changes in fuel prices can disrupt your carefully planned fulfillment process. These disruptions can lead to delivery interruptions, frustrated customers, and lost revenue. Here’s where ensuring business continuity becomes crucial.


A robust Business Continuity Management (BCM) plan helps businesses avoid downtime and maintain operations even during unforeseen circumstances. This plan, however, is only as effective as the tools you use to execute it. Read on to explore how flexible multi-carrier shipping software can be your secret weapon for building organizational resilience in the ever-evolving landscape.

Every business has unique shipping requirements. Because of this, a one-size-fits-all shipping solution simply won’t work. This is where the customization capabilities of different flexible shipping software options come into play.


A 2022 report by ARC Advisory Group emphasizes the importance of “configurability” in modern shipping software solutions. According to industry experts, businesses require software that can be easily adapted to their specific needs and workflows, particularly as they navigate disruptions and changing market dynamics.


Customization empowers you to build business continuity in your shipping operations. Here’s how:

Establishing Clear Business Rules

Flexible shipping software allows you to define clear business rules that govern your shipping processes. These rules can be as simple as setting rate shopping preferences (always choose the cheapest option, prioritize fastest delivery for specific products, etc.) or as complex as routing packages based on specific criteria (e.g., sending hazardous materials via a specific certified carrier).


By establishing clear business rules, you ensure everyone involved in the shipping process has access to the critical information they need to make informed decisions, even during disruptions. This reduces errors and delays, especially during critical moments like disaster recovery planning. For example, a business rule can be set to automatically notify the shipping manager if a package containing hazardous materials is flagged for using a non-compliant carrier during a system outage.


Everything you need to know about complex business rules…

Adapting to Evolving Needs

The landscape is constantly changing for shippers. Flexible shipping software allows you to customize your workflows and business rules as your needs evolve. For instance, if you expand into a new market with different shipping regulations, you can easily modify your rules to comply or if you launch a new product line with specific shipping requirements (e.g., temperature-controlled deliveries), you can create custom rules to handle them efficiently.


Clear and adaptable business rules empower your team to make informed decisions and take corrective actions quickly during disruptions. Even when facing challenges, your team can depend on stable shipping software to maintain reliable operations.

The landscape of parcel shipping is inherently volatile. New regulations, carrier options, and market demands emerge (and subsequently vanish) all the time. According to McKinsey & Company, 80% of surveyed businesses emphasize that supply chain agility is a critical differentiator.


Flexible shipping software empowers businesses to achieve this agility by allowing them to adapt their workflows and processes quickly. A scalable architecture ensures your shipping software can adapt and grow with your business, providing the necessary agility for this dynamic environment.

Accommodating Growth and Change

Scalable shipping software can handle surges in order volume during peak season or accommodate the addition of new fulfillment centers without experiencing system slowdowns. By choosing scalable architecture, you avoid these limitations and ensure your shipping processes can adapt to your evolving needs.

Resilience During Distruptions

Adaptability allows you to maintain organizational resilience and respond quickly to changing circumstances. For example, if a natural disaster, carrier strike, or carrier-facility bottleneck disrupts your primary shipping route, you can easily switch to an alternate carrier to ensure a smooth flow of operations during unforeseen disruptions.

Manual tasks associated with shipping are time-consuming and error prone. Flexible shipping software with automation capabilities can streamline these processes, freeing up your team to focus on higher-value activities and minimizing disruptions during critical moments.


Here are some key tasks that can be automated with flexible shipping software:

  • Rate shopping and carrier selection: Automation can compare rates and service options from various carriers and services in real-time within one system, ensuring you select the most cost-effective and efficient option for each shipment. This can be particularly valuable during peak seasons or during carrier pricing updates (i.e. General Rate Increases (GRI) or demand surcharges).
  • Printing shipping labels: Automatically generate shipping labels for every order, eliminating manual data entry and reducing the risk of errors.
  • Generating shipment notifications: Automated shipment notifications keep your customers informed about the status of their orders, improving customer satisfaction and reducing inquiries to your support team.

The Benefits of Automation During Distruptions

During unexpected changes, such as a surge in online orders or a carrier service outage, automation can be a lifesaver. By automating routine tasks, your team can focus on handling exceptions and resolving issues more quickly. This minimizes downtime and ensures a smooth flow of operations, even when faced with sudden challenges. [Pro tip: versionless software is the backbone to the execution of this strategy!]

Building a Culture of Efficiency

Automation is a powerful tool, but it’s important to remember that it’s not a replacement for human expertise. The ideal approach is to leverage automation for repetitive tasks and empower your team to focus on strategic initiatives and value-add activities. This combination can enhance efficiency and build a culture of continuous improvement within your shipping operations. [Extend continuous improvement into your software with a partner who utilizes Continuous Integration/Continuous Deployment (CI/CD) update processes.]

Now that we’ve explored the critical role of flexible shipping software in ensuring business continuity, let’s dive into why ProShip multi-carrier shipping software stands out as the ideal solution for your needs.


ProShip isn’t just another shipping software option; it’s a powerful tool specifically designed to bolster your business continuity strategy. Here’s how:

  • Unwavering Stability and Reliability: Disruptions can strike at any time. ProShip’s commitment to stability ensures your shipping operations remain up and running even during challenging circumstances. Our comprehensive solution and proven track record ensure you can fulfill orders and meet customer expectations consistently.
  • Adaptability in the Face of Change: The shipping landscape is constantly evolving. ProShip’s scalable architecture and customizable business rules enable you to adapt quickly to a volatile environment. Whether it’s accommodating surges in order volume, integrating new carriers, or modifying shipping regulations, ProShip empowers you to respond effectively and minimize disruptions.
  • Streamlined Operations with Automation: ProShip’s automation capabilities can significantly streamline your shipping processes. By automating repetitive tasks like generating shipping labels and selecting the most cost-effective carriers, ProShip frees up your team to focus on critical decision-making during disruptions.

By choosing ProShip, you gain more than just an advanced multi-carrier shipping software, you gain a reliable partner committed to your business continuity success. ProShip equips you with the tools and expertise needed to weather any storm and ensure your shipping operations remain a profit center for your business.


As the last shipping software you’ll ever need, ProShip empowers businesses to build resilient shipping strategies prepared to handle any challenge. Focus on growing your business and let ProShip handle the complexities of shipping. Schedule a discovery call to learn more.