NRF 2026: A Supply Chain and IT Insider’s Look into Retail’s Big Show
We’re pulling back the curtain on the must-see parts of NRF 2026
NRF 2026: Retail’s Big Show is on the horizon, and the buzz is already swirling. Each year, leaders from the retail, supply chain, and IT industries head to New York for the show that sets the tone for the year ahead. The NRF 2026 conference promises to deliver no shortage of groundbreaking solutions, bold ideas, and invaluable connections that help shape the future of the retail industry.
As we all collectively brace for new challenges ahead, this show provides a unique opportunity to gauge where retail is heading, learn from trailblazers across the globe, and leave with a new confidence as we step into the new year. Keep reading this blog to explore this year’s NRF.
A Preview of the NRF 2026 Agenda
ProShip is looking forward to attending another year (our 10th!) at Retail’s Big Show, taking place from January 11th-13th at the Jacob K. Javits Convention Center in New York City. The show will bring together supply chain and IT professionals from near and far to dive deep into retail innovation. Over three jam-packed days, attendees will join expert-led sessions, spark conversations driving real-world transformation, and explore a vast expo hall full of innovative solutions. Let’s look at some key events on this year’s schedule:
The Opening Party
Saturday, January 10th | 5:30-7:00pm
Kick off NRF 2026 is style at the Marriott Marquis in Time Square. Guaranteed to bring the true New York City energy to life, this event will be held over two immersive levels, recreating iconic time periods of NYC.
The party is open to anyone with an All-Access or Expo Conference Pass. Attendees can enjoy ample opportunities to network with peers, indulge in delicious food, and engage in fun activations for all the senses.
Retail’s CIO Party
Sunday, January 11th | 5:30-7:30pm
ProShip is thrilled to co-sponsor at the annual Retail CIO Party for the 5th consecutive year. This exclusive, invite-only gathering brings together CIOs, CTOs, and top industry leaders for an evening of networking, conversation, and relaxation after a full day at NRF. The event brings the perfect balance of insight and entertainment, highlighted by the highly anticipated CIO party raffle, featuring a variety of cutting-edge tech prizes for guests to win. → Retail technology leaders interested in attending this year’s CIO Party can reach out to Evan Knauss at eknauss@proshipinc.com.
Retail’s Big Concert
Monday, January 12th | 7:00-9:00pm
The final evening event of NRF is always expected to go all out. This year, attendees who are 21 and up with an All-Access pass can top off the conference with Retail’s Big Concert. Taking place at the Manhattan Center in Times Square, the night features an iconic live performance by global superstar, Joe Jonas. The concert is sure to deliver an unforgettable, high-energy experience.
The Expo
The NRF expo hall is where the future of retail comes to life. This immense space spans over multiple floors, bringing together over 1,000 exhibitors to showcase their tools and solutions, from established technology leaders to smaller start-ups. There’s something to explore for everyone, whether you’re focused on e-commerce, supply chain efficiency, or customer experience. This year, the expo hall hours are as follows:
Sunday, January 11th | 9:00am-5:00pm
Monday, January 12th | 9:00am-5:00pm
Tuesday, January 13th | 9:00am-4:00pm
You will find the expo hall split into several specified areas like the Innovators Showcase, an area dedicated to next-level technologies in things like AI and robotics. The Startup Hub will feature breakthrough businesses and their solutions leading retail innovation, while the Exhibitor Big Ideas is where you will find companies demoing their latest products and sharing real-world success stories.
This year, ProShip will be joining leading brands and retail innovators on the expo floor at booth #4139. With so much to see and experience, the NRF expo is the perfect place to level-up your operations.
ProShip’s Partners Exhibiting at NRF 2026
Make sure to check out these industry leaders in the technology space on the expo floor.
Blue Yonder Booth #4239 – A supply chain solutions company for digital transformation and omni-channel commerce fulfillment [Explore how ProShip x Blue Yonder partner]
Manhattan Associates Booth #5338 – A supply chain solution company for omnichannel commerce, supply chain execution, and supply chain planning. [Explore simplified e-commerce shipping with ProShip x Manhattan]
Infios Booth #4975 – A multinational technology solutions company for supply chain management, warehouse automation, and material handling. [Explore how ProShip x Infios partner]
FedEx Booth #5878 – An American multinational courier delivery services company. [Discover what makes ProShip a 10x FedEx Diamond Status Compatible Solution]
Oracle Booth #5739 –A fully integrated technology stack provider of cloud applications and cloud platform services.
Bricz Booth #4158 – A company providing global supply chain and delivery solutions. [Watch on-demand to discover the secrets to successful high-volume shipping]
Can’t-Miss Conference Sessions
At NRF 2026, attendees can look forward to a powerhouse schedule of sessions designed to equip retail leaders for what’s coming. With over 100 sessions, keynote presentations, hands-on workshops, panels and more, there is certainly something for everyone. This year’s sessions will cover a variety of key topics including fulfillment, artificial intelligence, economic trends, digital transformation and so much more. No matter what your focus is at the show, you will take away countless tips and actionable strategies to better your business.
We can’t forget to call out some of the biggest names in retail that will be taking the stage at NRF 2026. Hear directly from leaders at retail apparel powerhouses, DICK’s Sporting Goods and Macy’s, on elevating retail experiences in the digital age and targeting cost-conscious shoppers. Ulta Beauty will also take the stage, tackling what it takes to build a brand that dominates both culture and commerce. Make sure to attend these and many more valuable sessions during your time at the show. [Explore the full NRF 2026 agenda.]
Here are some more sessions hosted by major industry players you don’t want to miss:
- Michael Rubin, Founder & CEO of Fanatics: Opening Keynote – Rewriting the commerce playbook | Sunday, January 11th from 9:15am – 9:45am
- Brieane Olson, CEO at Pacsun: An in-depth look at new Gen Z research | Sunday, January 11th from 12:10-12:40pm
- Richard Cox, CMO at Pacsun and Feliz Papich, SVP Digital Technology, Experience & Insights at Crocs, Inc.: Think like a marketer, act like a creator: Brands share their secrets to success on TikTok Shop| Monday, January 12th from 11:20-11:50am
See ProShip at NRF 2026: Booth #4139
Trusted by 30% of NRF’s Top 100 Retailers, ProShip has earned its position as the industry leader in advanced multi-carrier shipping software for high-volume shippers. Built to handle even the most complex parcel operations, our platform helps you simplify shipping from beginning to end.
With ProShip, businesses gain the flexibility to adapt to changing market conditions, backed by powerful features like seamless carrier connectivity, configurable business rules, and advanced date shopping. ProShip also integrates seamlessly with your existing Enterprise Software Stack (ESS), enabling you to automate workflows across systems without causing disruption so you can keep your operations running smoothly and efficiently.
Retailers who rely on ProShip are equipped to take on today’s biggest challenges including rising costs, capacity constraints, and customs and regulatory changes. With a proven track record of future-proofing parcel operations, ProShip empowers top brands to unlock limitless success as their shipping software partner. To learn more about ProShip’s advanced solution and how you can achieve long-term success, visit our team of shipping experts at booth #4139.
Want to Join us in New York City?
We’d love to meet up with you at NRF 2026. Check out all the ways you can connect with the ProShip team at the show. And, if you haven’t registered yet, we’ve got you covered. We’re offering our retail clients a 20% discount on All-Access passes with promo code 3738. Don’t forget to stop by and see us at booth #4139 or schedule a meeting with our team at the show – let's and experience everything Retail’s Big Show has to offer.
See you in the Big Apple!
