With explosive e-commerce acceleration over the past 2 years, traditional shipping strategies just don’t cut it anymore. Brands have experienced growing customer expectations and some have realized that major shippers and other logistics companies can’t offer the innovative functionalities, like advanced tracking, automated responses, and photos of packages on doorsteps, that they demand at this time. Retailers have found a work-around to stay competitive: acquiring their own shipping company.
In the first ParcelCast episode of 2022, ProShip’s Co-Founder, Justin Cramer, chats with Shekar Natarajan, Chief Supply Chain Officer at American Eagle Outfitters and CEO of AirTerra. Over the course of their discussion, Shekar talks about American Eagle’s innovative approach to building their supply chain and how that idea led them to AirTerra. Looking at the current shipping landscape, Justin and Shekar address the effect of COVID on consumer patterns and how this has required retailers to evolve. Shekar breaks down the vision of AirTerra and how it compares to 3rdParty Logistics (3PL) providers and carriers. He illustrates how AirTerra’s platform is a network that shares assets across the supply chain, benefitting shippers who are intending to diversify their carrier strategy.